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6 Important Things Every Website Needs to Grow

Do you want to grow your business website, an e-commerce store, or personal blog? Of course, you do!

Everyone wants their website to be on top of Google, get as much revenue as possible, or become viral. However, very few websites achieve their goals and many websites are underperforming.

Sure, you may be getting some revenue from your e-commerce store, but can it compare with the big competitors in your market niche? Or your blog may have a loyal following, but does it come close to the blogs that hold authority in your niche?

If not, then you need to improve your website. Whether you get the UK’s best web hosting service to give you ideal hosting resources or a web design agency that will help you build an e-commerce site, you'll need to take an initiative if you want your website to grow.

How can you Grow Your Website?

Growing your website isn’t just about improving the design; it’s about getting a good brand reputation. Customers should be able to find your website and it should be so good that they revisit it in the future. Growing your business can be a lengthy process, which is why many people go for shortcuts.

The good thing is that some things will give you results straight away!

Here are 6 key factors to consider when growing your website:

1. Website Design

The first thing that you should look at is the structure, layout, and content of your website. Is the design of the website customer-friendly? Does it complement your SEO strategy?

If not, then you may consider a website redesign. Having your website designed by a professional company is recommended. Not only will they help you with improving the content on the website, but they may also give you tips on how to promote it.

A good website design should include an interactive interface, easy-to-read content, high-quality images, and a layout that makes sense. While these things may seem like common sense, it's surprising how few websites follow effective design practices!

2. Website Hosting

After your website has been designed, you’ll need a suitable platform to host it. You may have to look at different web hosting plans, depending on the current requirements of your website and where you want to see it in the near future.

The UK’s best web hosting service may provide web hosting plans on a monthly or yearly basis. If you choose a monthly package, then you may have to predict the amount of traffic your website is expected to get in that month. The same goes for yearly traffic.

If you have UK-based hosting, you'll get dedicated support and local SEO will be easier. Good web hosting is essential for your website to operate smoothly.

So, if you want your website to grow, you'll need to have enough web hosting resources. Choose a plan from the UK's best web hosting service that matches your website's current (and future) requirements.

3. Landing Pages

So, you've created a good website or e-commerce store, optimized the user interface, and have your website running with the UK's best web hosting service. Now what?

If you are promoting a product or service, you may need to run ads on Google, Facebook, or another digital platform. To improve the conversion rate of your ads, you'll need to create effective landing pages on your website.

Landing pages are separate pages made for a certain product or service promotion. They are designed to maximize sales and conversions and play a major role in online business growth.

When designing your business’s landing pages, make sure that they are in line with the ad content. You can always deactivate the landing pages when your ad campaign is finished.

4. SEO

If you really want your website to grow, then relying on ads is not enough. Ad campaigns are expensive and short-term solutions. The best long-term solution for website growth is to invest in SEO. You can start by creating a blog and posting high-quality informative content regularly.

The best way to do SEO is to outsource it to the experts. They may help with content promotion, website optimization, and other aspects of SEO.

Another important aspect of SEO is your website’s performance and speed. To optimize this, you’ll have to have a reliable plan from the UK’s best web hosting service.

Lastly, keep in mind that SEO is a long-term strategy, so don’t expect results straight away!

5. Customer Service

You may be wondering what customer service has to do with website growth? After all, it may affect your brand or business image, but why website growth?

If you run an e-commerce store or sell products or services through your business website, you’ll be aware of the importance of customer retention.

Always look at the total yearly value of each customer when doing customer service, rather than their individual purchases. Good customer service is important for brand promotion, brand growth and will give your website more popularity.

In today’s online world, bad customer service can lead to negative reviews, which could damage your hard-earned brand image in no time at all!

So, put the customer first and they’ll put your website first!

6. Get Referrals

Lastly, if you are going to get more traffic, you’ll need to form partnerships with websites that already have traffic. One of the best ways to do so is to get referrals.

You don't even have to know a brand or website to get a referral. In many cases, it's also cost-free!

For example, if you guest post on popular websites, you’ll be able to showcase your website on a website that already has enough traffic. If you are just starting out, this can be one of the most cost-effective ways to grow your website.

So, when creating a website growth strategy, make sure to follow these simple steps. Some steps are easy to do, such as getting the UK’s best web hosting service or getting referrals for your website. Some may require more investment, such as Google ads or website design.

In the end, every investment made on your website will pay off!

31 Jan 2022