6 Reasons Why a Domain Name is More Important than You Think

Have you ever clicked on a website just because it seemed credible? If so, then it's probably because of the domain name.

Some domain names are more sought after than others and for good reason too. If you want to visit an online bookstore, you are probably going to click on 'buybooksonline.com' as compared to 'books33.com'.

The second domain name is made up, but you get the point. A good domain name can give credibility to your brand, help with marketing, and build customer trust.

So, next time you decide to buy a domain name from a domain provider company, you should reach for the sky and choose a domain name that will help your brand stand out.

Should You Spend More on a Good Domain Name?

When choosing a new domain name, you will notice that some domains are more expensive than others. If your goal is to save money, then go for a cheaper domain. If you want to scale your brand, then choose a relatable quality domain.

Is a better domain worth the extra cost?

These benefits of a good domain name will help you make up your mind:

1. It Helps with Brand Promotion

The best domain names will help you connect with your market in an ideal way. If you are marketing your business online, then you may need to first introduce your business to customers.

There’s no better way to do this than having a domain name that explains exactly what your business is about. Take the previous example of ‘buybooksonline.com’. What is the first thing that comes to your mind when looking at this domain? It’s obvious from the domain name that this company specializes in selling books.

A good domain name is easy to promote and self-explanatory. It’s much easier to market something that customers relate to than to first create brand awareness and then start with marketing.

So, how can you choose a marketable domain name?

It’s easy. Simply look for a domain name that tells customers what your website is about. In such cases, the simple and shorter domains are more valuable and relatable.

2. It Helps Build Customer Trust

If you've ever visited a site that looks trustworthy, it's probably thanks to the domain name. No matter how well-designed and optimized your website is, customers won't visit it unless they think you are a legitimate brand.

The domain name is the first thing that the customer looks at when viewing an online ad. Studies have shown that customers are more likely to trust certain brand names based on their relatability. The same can apply to a domain name.

3. A Good Domain Name is Great for SEO

While a good domain name is likely to improve your brand image, did you know that it also plays an important role in SEO? Having a brand name that matches a popular keyword that customers search for may land your website on the first page.

There’s no better SEO shortcut than this!

However, don’t supplement your brand name for other SEO practices. If you want your website to rank consistently, you should have an SEO strategy and website development that is thorough and reliable.

4. It Gives You a Competitive Edge

The internet has allowed many smaller businesses to compete with the giants in their industry. If you have an eCommerce store, it may be impossible for you to compete with Amazon or eBay.

But what if you have a site like ecommerce.com?

Having a site name like this already gives you a competitive advantage. However, you’ll still have to market your business effectively to get decent traffic.

If you are looking for a domain name that will help your business stand out, then do domain name registration UK through a reliable domain provider company.

5. Good Domain Names Can Give Your Brand Versatility

When it comes to domain names, a .com domain is always more valuable. You might have noticed that the same domain might be priced much higher if it has .com as opposed to .net. So, what makes a .com domain so valuable?

The answer is its scalability. Even if your business operates only in a certain area or locality, you may want to expand in the future. This is where a .com domain is valuable. These domains are universal and are not bound by any locality.

If you want to achieve brand versatility and expansion, then having a universal domain name is crucial.

However, what if you want to show your customers that you are from a certain location? For example, if you have a local business, you may want to use that to your advantage. In such cases, you should get a domain name specific to a certain locality.

If you are in the UK, you may choose to buy a UK domain. Domain registration in the UK is straightforward and if you have a .uk domain, you can target the local market.

Before buying a new domain, consult with your domain provider company. They may advise you on a certain domain type based on your business model and expansion goals.

6. Buying a Valuable Domain Name is a Great Investment

Lastly, a good domain name will only increase in value as the market becomes more competitive. So, even if you decide to change your domain name or brand name, you can always resell your domain for a profit.

But, how much can a domain be sold for, and is it worth investing in a high-priced domain?

Considering that some of the best domains can sell for upwards of $30000, having a high-valued domain is usually worth it. In fact, some premium domains can sell for over a million dollars!

Just look at these most expensive domains ever sold:

So, why do companies invest so much in premium domains? It’s because they are still less than the cost of renting out a premium billboard for advertising. Besides, spending thousands of dollars on renting advertising space won’t increase your assets.

Having a domain name will.

So, next time you are considering investing in a premium domain name, consider its future value as well.

The best domain provider company will give you the perfect domain so you can focus on scaling your business and growing your brand!

By Websouls Content Team - 23 Nov 2021